Marketing Tools
Demonstrate the Value of Your Services
Ready-Made Materials Make Marketing Easier
CPP marketing materials can help you answer clients’ and prospects’ questions about the assessment products and services you offer. Our professionally written and designed materials are available for downloading—and emailing to your clients—any time.
Currently available materials include webcasts and slides that you and your clients can watch to learn more about personality assessment applications such as how to build healthy teams, leverage conflict into innovation, and develop great leaders.
As we continue to produce new marketing materials, please check here from time to time to see what’s available—and keep an eye on the ICONic Connections newsletter for announcements of new and forthcoming marketing resources.
Product Info Sheets
Here are a collection of one-sheets you can use to show clients the main features and benefits of the MBTI, FIRO-B, and TKI.
MBTI Certification Program Customizable Info Sheet
FIRO-B Customizable info sheet
FIRO-Business Customizable info sheet
Work Engagement Profile Customizable info sheet
Myers-Briggs ThinkBox customizable info-sheet
Myers-Briggs Combo Guides
These guides, authored by Dr. Sarita Bhakuni, will help you understand how the MBTI® instrument adds value when used with other instruments.
- Bar-On EQi
- DiSC Profiler
- Lencioni’s “Five Dysfunctions of a Team”
- Lominger’s “You: Being More Effective in Your MBTI® Type”
- Blanchard Situational Leadership II
- Gallup Strengths Finder 2.0
Sales Presentation Aids
Here are a collection of power-points you can use to walk a client through the features and benefits of the MBTI, FIRO-B, and TKI. Feel free to customize them with your own logo and company information.
MBTI Customizable Sales Presentation
FIRO-B Customizable Sales Presentation
TKI Customizable Sales Presentation
Work Engagement Profile Customizable Sales Presentation
Myers-Briggs ThinkBox Customizable Sales Presentation
Webinars and Podcasts
(Please note, for most Webinars you will have to go through the Registration process to gain access. It just takes a moment.)
Building High Performance Teams with the Myers-Briggs ThinkBox
Strategies for Selling the Myers-Briggs ThinkBox
Slides (additional slides have been added that outline the best way to demo ThinkBox)
Learning (And Coaching) Without Limits - The Myers-Briggs ThinkBox
Using the Myers-Briggs Assessment with DiSC
(The Webinar begins without introduction due to a recording error, but don’t worry, you won’t miss a minute of the relevant content.)
More About the Work Engagement Profile
The CPP Insider recently had the privilege of interviewing Dr. Kenneth W. Thomas regarding the Work Engagement Profile, a brand-new assessment from CPP that he coauthored with Walter G. Tymon Jr. Hear Dr. Kenneth W. Thomas speak about the assessment in a live interview by Andy Kaufman, President of the Institute for Leadership Excellence and Development. In this podcast, Dr. Thomas talks about how intrinsic motivation has changed over the years, specific things you can do to engage your employees despite a difficult business climate, various applications for using the assessment, and ways it can help organizations.
Getting the Most Accurate Myers-Briggs Tool Results
